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Presenting The St. Paul's Schools Unified Logo
Posted 12/18/2019 04:09PM

A year and a half ago, our schools came together to form The St. Paul's Schools. As part of this evolution, we have been working to ensure that our public image conveys our unique three-school model. The first step was identifying our "Edge"—a message that captures what is special and distinctive about our schools collectively. Through interviews with our community and market research, we arrived at the tagline "Small Schools. Big Opportunities." You will see us using that message anytime we promote the schools jointly.

Another step in this process was to create a graphic identity for The St. Paul's Schools that visually unites three individual schools. For SP and SPSG, this mark does not replace the school seals or icons but adds another layer to their identity. For our newly unified third school, St. Paul's Pre and Lower School, we wanted our youngest learners and their families to feel a part of The St. Paul's Schools from the very beginning, so we gave them the same mark as our parent organization and all four school colors. For the three individual schools, you will see that we unified our typeface and our naming conventions to add clarity and cohesion. 

We are grateful to the students, parents, faculty, staff, and alumni who offered feedback on the logo through the survey and focus groups. Now that this work is complete, you will see a few tangible changes on our campus. Some of our signage will be updated, including the main entrance sign at Falls Road and Seminary Avenue. In addition, a sweatshirt will be available for purchase in both school stores and will be part of the approved uniform.

We still get questions about whether we plan to merge into one large, coeducational school. Our new tagline—"Small Schools. Big Opportunities."—is a public promise that we will maintain our three small schools. In fact, we define ourselves by that small-school feel, where each child is known individually and feels comfortable to stretch his or her abilities. By operating as one system, however, we already are sharing ideas and resources to create more opportunities for our girls and boys.

The St. Paul's Schools Unified Logo from The St. Paul's Schools Video on Vimeo.

ST. PAUL'S SCHOOL FOR GIRLS
11232 Falls Road
P.O. Box 8000
Brooklandville, Maryland 21022
TEL: 410-823-6323
SECURITY: 443-862-2294
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